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April to June 2018

(disponible en anglais seulement)

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Our spring webinar schedule is now available!  Please join us online in GoToTraining for this series of interactive sessions.  Anyone is welcome to attend, free of charge.

For further information please email webinars@makeachangecanada.com or phone 1-888-9-ASPIRE (1-888-927-7473), Ext. 702.


To register, please sign up for the sessions listed below.

WOW SESSION! Modules 1 and 2: Business Essentials
with Chantal Orr
, Business Coach
Tuesday, April 24 at 11:00 a.m. Pacific (2:00 p.m. Eastern)
Chantal will begin this workshop with a discussion of the importance of assessing your skill set and your reasons for starting a business. This is the essential starting point in considering entrepreneurship as your career path. We will then delve into topic of market research, which is necessary in determining the viability of your business idea. You will learn how to set market research objectives, utilize various methods to carry out your research, and refine your business concept. Chantal will also take your questions. This session relates to Modules 1 and 2 of the BA website. BA participants and anyone interested in entrepreneurship is welcome to attend.

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WOW SESSION! Module 3: Sales and Service
with Louise Doyle, Business Coach
Tuesday, May 1 at 11:00 a.m. Pacific (2:00 p.m. Eastern)

This workshop will cover all areas of sales. Topics include identifying your customer, developing your sales pitch, overcoming customer objections, and excellence in customer service. Listening is the key to building trust. This helps you understand the behavioural styles of your potential customers and how to present your message to appeal to various customer groups. This session relates to Module 3 of the BA website. BA participants and anyone interested in entrepreneurship is welcome to attend.

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WOW SESSION! Module 4: Forming Your Business
with Doug Tardif
, Business Coach
Tuesday, May 8 at 11:00 a.m. Pacific (2:00 p.m. Eastern)
This workshop will explain how you should structure your company. The worksheets will help you assess whether you should consider incorporating a business or operating as a sole proprietorship. We will also discuss government regulations, insurance requirements, and the process of selecting a business name. This session relates to Module 4 of the BA website. BA participants and anyone interested in entrepreneurship is welcome to attend.

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NEW! Digital Media for Promotions and Special Events
with Chris Holland of Juggernaut Marketing Communications
Tuesday, May 15 at 11:00 a.m. Pacific (2:00 p.m. Eastern)

Like anyone, you love social media and digital tools and the connection this brings to your business. But do you feel lost when it comes to running an online promotion or event? If you’re not taking advantage of digital marketing to promote your business, you’re missing out on a cost-effective way to generate awareness for your business. In this presentation Chris will outline the steps in creating a promotional campaign, how to put it into action, and how to effectively communicate with media outlets and your customers. You will learn the key formula, which is to be creative, have fun, and work to your advantage with others. Don’t miss this one!

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WOW SESSION! Module 5: Working From Home
with Chantal Orr
, Business Coach
Tuesday, May 22 at 11:00 a.m. Pacific (2:00 p.m. Eastern)
Join Chantal in this workshop to discuss the major considerations of operating a home-based business. We will cover the key considerations including where to locate and how to lay out your home office space. You will also get tips on sourcing office equipment and ways to create home offices that inspire. There will be ample time for your questions. This session relates to Module 5 of the BA program. BA participants and anyone interested in entrepreneurship is welcome to attend.

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DISCOVER! Information Forum: Find Your Fit with Make A Change Canada
with Make A Change Canada Team Members
Thursday, May 24 at 11:00 a.m. Pacific (2:00 p.m. Eastern)
Join our next information forum to learn about our supportive online skills training programs in web development and entrepreneurship. As a national charitable organization, our goal is to help more Canadians develop the skills they need to find or maintain employment, or start their own business. Whether you are a potential new client, community partner, or supporting agency with similar goals, this conversation with our staff and program participants will help you find your fit with Make A Change Canada.

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WOW SESSION! Module 6: Developing Your Strategies
with Louise Doyle, Business Coach
Tuesday, May 29 at 11:00 a.m. Pacific (2:00 p.m. Eastern)
This workshop will present the entire marketing lifecycle. Whether your business is service- or product-based, there are aspects of this important module that are directly applicable to you. Louise will cover all of the four Ps of marketing including price, product, place, and promotion. This session relates to Module 6 of the BA website. BA participants and anyone interested in entrepreneurship is welcome to attend.

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NEW! Choosing the Right Social Media Marketing mix for your Business
with Monica Kriese of Gail-Force Marketing
Tuesday, June 5 at 11:00 a.m. Pacific (2:00 p.m. Eastern)

With so many social media platforms to choose from today, it is vital to know which will generate the greatest benefit for your particular business or startup. Join Monica in this session to gain important insights into each of the main social networks including Facebook, Instagram, Pinterest, YouTube, and Twitter. Learn why they are--or are not--good places to promote your product or services. Sign up today!

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WOW SESSION! Module 7: Preparing Your Financials 
with Anne-Marie Edgar, Executive Director
Tuesday, June 12 at 11:00 a.m. Pacific (2:00 p.m. Eastern)

Does the idea of preparing your financial statements leave you in a cold sweat? This is the common reaction of most small business owners, and it can impede your progress with preparing the very documents every traditional lender must see. Join Anne-Marie in this session as she highlights the relative simplicity of your financial statements. See the process of preparing your financials in action!

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WOW SESSION! Module 8: Writing Your Business Plan
with Doug Tardif, Business Coach
Tuesday, June 19 at 11:00 a.m. Pacific (2:00 p.m. Eastern)
Traditional, Condensed, or “1-Page,” what is the right business plan for you? Jot down your questions and join in. Feel free to ask, type, or just listen in; get and share ideas. No pressure! This strength-based, interactive session aims to surprise you with what you already know about business and planning.  Based on our SuccessAbilities Business Planning articles, this session ties into the Business Abilities e-learning Modules 1 through 8. Be sure to sign up early.

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