This workshop will consider all areas of sales. Topics include to whom you will you be selling, your sales scenario (the pitch), overcoming customer objections, and excellent customer service. You will get to learn Coach Jim’s M.A.D principle of sales firsthand for your prospect’s qualification where (M = money) (A = authority) (D = desire). This promises to be a lively session. For a full content description, please refer to Module 6 in the Student Area of the BA website.